The Clean Kilo was one of the first Zero-Waste shops in the UK with a strong back story, which we wanted to share through our content. My aim was to strengthen the community we already have on social media whilst also informing those who were new to Zero-Waste shopping. I did this by creating informative how-to videos on the shopping process and light-hearted 'Zero-Waste do's and don'ts' reels. We also gave back to our followers a number of times through give-aways.