How I drive conversions - whether they reach 800 people or 100,000. When I started my social media career five years ago, I was obsessed with numbers. If a post “flopped,” it knocked my confidence. I thought reach was everything. Fast forward to today - after running more campaigns than I can count and collecting some pretty impressive performance results under my belt- I’ve learned one valuable lesson: Not all powerful posts reach the masses. I’ve had posts reach over 100,00
